watch sector · /adtech

Advertising Tech

12 sightings on watch

Programmatic, ad platforms, measurement and the privacy shifts reshaping adtech.

SE 135°

Dollar General expands retail media network with AI audio ads

Dollar General is adding AI-powered audio ads and a unified ad platform to its retail media network, consolidating buying and extending formats for advertisers.

October 16, 2026 · 2 min read

S 180°
85% of advertisers will raise retail media spend — but 86% will walk over slow audiences
October 16, 2026 · 4 min read
S 180°
Heated Debates Return as Prebid Summit Reunites Programmatic Rivals
October 15, 2026 · 2 min read
W 270°
Prebid Writes Its Own Playbook: Ad Servers Would Bid Into Prebid
October 14, 2026 · 2 min read
S 180°
Largest Mall Operator Launches Its Own Retail Media Network
October 13, 2026 · 3 min read
W 270°
Home Depot Hires Kroger Exec to Lead Retail Media Push
October 13, 2026 · 3 min read
NE 045°
Vusion Buys In-Store Media to Push Retail Media Into Stores
October 13, 2026 · 2 min read
SW 225°
Ace Hardware expands retail media with influencer, DoorDash, weather tools
October 13, 2026 · 3 min read
N 000°
Retail Media Rivals Stage Joint Upfront-Style Pitch to Ad Buyers
October 13, 2026 · 2 min read
E 090°
Retail Media Networks Are 'Gangly Teenagers,' WSJ Says. Now What?
October 13, 2026 · 2 min read
W 270°
Walmart Connect sets full-funnel sights on Amazon: Digiday
October 13, 2026 · 2 min read
NW 315°
Retail Media Hits $200 Billion, and CMOs Are Feeling the Strain
October 13, 2026 · 2 min read

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