Martech Beacon — The marketing technology stack, watched —

Martech Beacon

Sweep №291 · Sunday, October 18, 2026 · 30 sightings

Flash

Customer Data & CDPW 270°

Databricks Enters Marketing With Agentic Customer Data Platform

Databricks has launched an agentic customer data platform, its first direct entry into martech and a challenge to incumbent CDP vendors.

October 17, 2026 · 2 min read

Sightings log · Latest

S 180°Advertising Tech
Heated Debates Return as Prebid Summit Reunites Programmatic Rivals
October 15, 2026 · 2 min read
W 270°Marketing Platforms
HubSpot adds credit spending caps and seat-to-credit swaps
October 15, 2026 · 2 min read
N 000°Marketing Platforms
Semrush Acquires Third Door Media, the Company Behind MarTech
October 15, 2026 · 3 min read
NW 315°Marketing Platforms
Gmail's 'Manage Subscriptions' lands, and retention gets harder
October 14, 2026 · 2 min read
E 090°AI in Marketing
Your AI visibility score is hiding two problems, not one
October 14, 2026 · 4 min read
W 270°Advertising Tech
Prebid Writes Its Own Playbook: Ad Servers Would Bid Into Prebid
October 14, 2026 · 2 min read
S 180°Customer Data & CDP
Treasure Data Launches Treasure Code for Agentic AI in CDP Operations
October 14, 2026 · 3 min read
N 000°Marketing Platforms
What Marketers Need to Know From Google Cloud Next '26
October 13, 2026 · 2 min read