Stories

Rebecca Stone

Staff writer covering companies, deals and strategy in marketing technology at Martech Beacon.

21 articles

Stories · watch sector · /author

Rebecca Stone

12 sightings on watch

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Databricks Enters Marketing With Agentic Customer Data Platform

Databricks has launched an agentic customer data platform, its first direct entry into martech and a challenge to incumbent CDP vendors.

October 17, 2026 · 2 min read

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Heated Debates Return as Prebid Summit Reunites Programmatic Rivals
October 15, 2026 · 2 min read
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What Marketers Need to Know From Google Cloud Next '26
October 13, 2026 · 2 min read
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Largest Mall Operator Launches Its Own Retail Media Network
October 13, 2026 · 3 min read
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Home Depot Hires Kroger Exec to Lead Retail Media Push
October 13, 2026 · 3 min read
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Retail Media Hits $200 Billion, and CMOs Are Feeling the Strain
October 13, 2026 · 2 min read
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Home Depot Turns to a Kroger Veteran to Lead Its Retail Media Network
October 13, 2026 · 3 min read
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FirstHive Brings Agentic AI and Identity Resolution to Snowflake
October 11, 2026 · 2 min read
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7-Eleven Launches Retail Media Network Across 760 Stores
October 11, 2026 · 2 min read
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Walmart Connect Streamlines Offsite Ad Buys for Members
October 10, 2026 · 2 min read
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Ace Hardware links retail media network to marketing platform
October 10, 2026 · 3 min read
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Adobe Expands Firefly, Extends Agentic Tools Across Creative Cloud
October 10, 2026 · 2 min read

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